The Manitoba Ranch Rodeo Association (MRRA) is a non-profit organization whose goal is to preserve the heritage and traditions of the ranching lifestyle.

The purpose of the MRRA is to promote ranching and agriculture on a national level and educate the people of the fact that this is our heritage and a valuable way of life to preserve.

The mission of the MRRA is to promote and perpetuate the sport of ranch rodeo, recognize and address the needs of said Association, elect a forum and sanctioning body for that purpose, elect and/or appoint qualified individuals to address the needs, produce and provide a Manitoba Championship Ranch Rodeo with the exclusive authority to declare Manitoba Championship teams, sub-teams and individuals from/or as a result of said rodeo outcome, and to educate people and recognize individuals, lifestyles and skills associated with the cattle ranching industry.